Here is a great blog entry I read by mystery author Elizabeth Spann Criag about the important of social networking to SELL YOUR BOOK. Don't underestimate the importance of Facebook, Twitter, et al, to get the message out about the novel you've spent so much time on. You do want people to read it, right?
Mystery Writing is Murder: How Does Social Media Sell Books?: "A question I frequently get, and which I heard a lot this weekend at the Cape Fear Crime Festival, is “Does social media sell books?” Many ..."