To E-Publish or Not to E-Publish

Your Plot Thickens Writing Workshops will soon be adding a new department to the slew of classes and activities we already offer: Internet radio. Your Plot Thickens' radio program is entitled On Writing, and can be heard on our website http://www.yourplotthickens.com/ as well as archived on The Public Radio Exchange.


Our first radio interview will be with a self-published author named William H. Johnson, who wrote the epic adventure novel, The Dark Province. Of course, we will be querying Johnson about the plot line of his book. But we are also interested in why he decided to self-publish his novel instead of taking the traditional route, and, of course, because he did so, what are the benefits of self-publishing -- and what are the disadvantages.


The world has changed. Today, we live in a world where anyone can blog, anyone can produce a webseries and anyone can self-publish a book. So does this help the quality of what we are reading (or watching in independently produced web programs) -- or hurt it? Skeptics argue that blogs et al are bastardizing the craft of writing. I argue that no, self-publishing, etc., has only made publishing one's work a more democratic process, and less hampered by formula-addict entertainment executives, target-market strait-jacketing, and the general watering down of content in order to placate the advertiser. Sure, you also might have to sift through a lot of detritus to get to the gems, but don't we already have to do that on TV, at the movie theater and in the big-name newspapers?


Anyhow, I wanted to get the opinion of Linda Lavid, the author of many self-published (and traditionally published) books, among them which is her how-to-write primer, On Creative Writing, the proceeds of which Lavid is donating to a clean well-water project in Niger, Africa.


So opines Lavid on e-publishing in general:

E-readers are proliferating due to cost and ease of use. Now e-publishing is a full-fledged operation that expands not only the types of e-files, but where e-books can be distributed and sold. In other words, I no longer have to have my electronic files on my website but can upload them to sites/stores where they are distributed globally. And the cost is free! A writer can manually upload books to places like Apple (must have a Mac) or Amazon's Kindle or Barnes and Noble's Nook. Each site has specs for how to format the native file. There's also a site, Smashwords, that takes one document and converts it into multiple formats for various e-readers then also distributes the e-book. Again the cost is free. Distribution charges are made after an e-book is sold. E-publishing is paperless and there is none of the expense of making and distributing a paper/hard-back book. This translates to more money in royalties, over three times more. E-publishing is easy, free, quick and a great way to get your work published. Of course, you still have to put out a great product and market it aggressively.
 

E-Publishing According to Author Linda Lavid, Part 1

We’re back with Linda Lavid again, author of On Creative Writing, a how-to writing guide, among other novels and short stories. Lavid is a pro in the field of e-publishing; so we at Your Plot Thickens decided to quarry her knowledge with an interview about the subject.

On Creative Writing, which is available in e-book form, is actually the first half of Lavid’s print book (and e-book) Composition: A Fiction Writer's Guide for the 21st Century. Composition has two parts: part one deals with writing fiction and part two, with self-publishing.

“I extrapolated On Creative Writing for marketing purposes," explains Lavid, "and placed it as a free PDF/TXT download from my website and several other free e-book websites. In the past three years, it was downloaded 50,000 times. I received e-mails from all over world thanking me for passing along some practical advice in regards to writing stories. Placing On Creative Writing, as a free download drew a lot of traffic to my site. The cost was free, and I did sell other books because of it."

This in part answers my other question -- why Lavid titled her blog, Confessions of a Shameless Promoter. I found this so ironic as, in my opinion, writers are some of the worst networkers out there. Writers tend to be introverted, self-critical folks (takes one to know one), who have difficulty in social situations. Hey, I’m not saying all writers are like that, but, let’s face it, many of the best writers I know are eccentric and aren’t exactly people persons.

But as Linda Lavid has demonstrated, it’s important to network to get known. I mean, you do want people to actually read your book, right? And if you think the marketing team of your publishing company is going to do all the work for you, you’re sadly mistaken. They will dedicate about a month of their time to sending out press releases and getting you interviews. After that, you’re on your own. And if you've decided to take the self-publishing route... You'd better learn to network!

Lavid explains that, though her blog's title is Confessions of a Shameless Promoter, the subtitle is: Tips on Selling Books and Artwork from a Reluctant Promoter Turned Shameless. "The operative word being reluctant", says Lavid.

It's rare to find a writer who's willing to go out there and market. After all, what we do is solitary. And I was quite reluctant in the beginning. Selling locally (bookstores, markets, fair, groups) helped me immensely in building my marketing style. Turns out I love talking to people and giving presentations. Who knew? These skills were then easily translated to the Internet...social networking, blogging etc. The key to marketing is figuring out how to make it enjoyable, then doing it relentlessly.

In part two of this interview, we will discuss more issues regarding e-publishing.