Tuesday, July 12, 2011

Norm Spitzig -- Another Indie Author Making It Happen

Meet another indie writer, who is doing it all on his own, with great results. Norm Spitzig is the author of not just one but two books, Private Clubs in America and Around the World and Murder and Mayhem at Old Bunbury.

At one point, Private Clubs in America and Around the World climbed into Amazon's “top ten humor books.” Spitzig is also pleased to report that both books have been quite profitable.

Private Clubs is a comical look into the unique world of private clubs. Private clubs are inextricably woven into the very fabric of America’s history, traditions, and culture—and for that matter, the histories, traditions, and cultures of all free societies around the world. Members, employees, and guests alike will enjoy the Spitzig’s penetrating insights, off-beat humor, blatant irreverence, and sarcastic wit.

Murder and Mayhem at Old Bunbury, on the other hand, is a murder-mystery. Board of Directors President Clive and waitress-extraordinaire Esther team up to solve a gruesome murder at one of the world’s most private clubs–the Old Bunbury Golf Links & Reading Club.

Spitzig’s books are published through Dog Ear Publishing. I wanted to know why he chose that publishing company in particular.

"I chose Dog Ear over both the 'traditional-get-a-literary-agent' approach—I had several who expressed interest—and other self-publishing companies for a number of reasons: Dog Ear let me set the price of my book, Dog Ear's reputation for professional, extensive, and timely publishing services was impeccable, Dog Ear's three principals all previously worked in the traditional book publishing world and are very knowledgeable, and Dog Ear let me retain complete editorial control. In retrospect, the decision turned out to be a very good one. I will almost surely use them for my next book, a humorous memoir of 'life-lessons-learned.' "

Like other indie authors, choosing to self-publish left Spitzig with the job to do all of his own publicity. I asked Norm how he has gotten the word out about his book.

"I've been working in the private club industry for over three decades, first as a General Manager of several fine private clubs, and, for the past decade, as a Principal of Master Club Advisors—a leading worldwide executive placement and consulting firm for the private club industry. As you might expect, I have a lot of contacts in the industry and many of my friends and associates were kind enough to recommend and purchase my books, both to/for themselves as well as their bosses and employees. Both books have done quite well both here in the United States as well as Australia, New Zealand, Canada, and England. Interestingly, they have recently caught on as holiday gifts for private club Boards of Directors as well as favors for Member-Guest Golf Tournaments."

Still, I wanted to know if Norm had employed a professional publicist to help him with the marketing of his book.

"While I've done the majority of marketing myself (primarily through e-mail, LinkedIn, and Twitter), I did use the excellent services of Todd Rutherford to also help 'get the word out.' Todd is a talented and hard-working writing, publishing and book marketing coach, and owner of both AfterwordMarketing.com and AskthePublishingGuru.com. He's unquestionably ethical, very well-connected, and a true gentleman."

I was also impressed with Norm’s website. I wanted to know who helped him.

"I chose the Dog Ear package that included their development and maintenance of my books' web site. A fair number of my book purchases come directly through this site, with purchase directly from me the second my popular source, and Amazon a distant third."

Purchase the books at www.CliveEndiveOgiveIV.com

Watch Spitzig's two book trailers:

1 comment:

  1. Yay for Norm. Love reading these stories. :)